With Global Alcohol Consumption Declining, ArKay Leads the Sober Revolution That's Saving Lives

MELBOURNE, Fla., May 19, 2025 /PRNewswire/ -- As alcohol consumption falls across the globe, one brand is emerging as a game-changing force in public health, personal choice, and road safety: ArKay Zero Proof. Available in over 35 countries and served in thousands of bars, lounges, restaurants, and hotel chains, ArKay is redefining the drinking experience — without alcohol and without compromise.

Arkay's Role in Preventing Drunk Driving

According to the World Health Organization, alcohol-related traffic accidents cause over 1.3 million injuries and deaths annually. ArKay offers a practical, scalable solution: zero-alcohol spirits that replicate the taste and complexity of traditional liquors — without the risk of intoxication.

In 2024, ArKay served an estimated 10 million bottles to:

• Designated drivers
• Pregnant women
• Sober professionals
• Health-conscious consumers

Each bottle served represents a potential drunk-driving incident averted.

"We don't just sell zero-proof spirits — we sell peace of mind," says Reynald Vito Grattagliano, founder of ArKay Beverages. "Every bottle of ArKay poured is a chance for someone to get home safe, stay sober, and still enjoy the moment."

Why People Are Drinking Less — And Choosing ArKay

This shift in behavior isn't accidental — it's cultural. Consumers are moving away from alcohol for deeply personal and global reasons, and ArKay is at the forefront of this transformation:

• Health Awareness: Studies link alcohol to cancer, liver damage, depression, and poor sleep. ArKay offers enjoyment without the health risks.
• Wellness Culture: Gen Z and Millennials are drinking 20% less than previous generations. ArKay caters to their values of mindfulness and balance.
• Economic Realism: With alcohol prices rising, ArKay provides a cost-effective, tax-free alternative.
• Sober Inclusion: ArKay breaks down social barriers for Muslims, people in recovery, and non-drinkers.
• Professional Performance: Executives, creatives, and entrepreneurs are choosing clarity and mental sharpness over hangovers.

Powered by Beyond Spirits – The World's First Plant-Based Alcohol-Free Spirits Company

ArKay is now proudly part of Beyond Spirits, the global pioneer in plant-based, alcohol-free spirits. Using molecular technology and 100% natural ingredients, Beyond Spirits delivers the experience of drinking — without ethanol, toxicity, or compromise.

Consumers are embracing this innovation for:

• Functional, plant-based ingredients
• Total freedom from alcohol-related health risks
• Halal and culturally inclusive options
• A smarter, more sustainable lifestyle

From Melbourne to the World: A Billion-Dollar Brand with Global Reach

ArKay is already reshaping nightlife and sober living across the globe:

• In Dubai, luxury hotels serve ArKay mocktails to elite guests observing health or religious restrictions.
• In New York City, high-end lounges have reported a 38% increase in non-alcoholic cocktail sales — with ArKay's whiskey and gin leading the trend.
• In Sweden, ArKay has partnered with event venues to create "Sober Zones" in cities with some of the strictest DUI laws in the world.

The Road Ahead: Sober-Driven and Globally Focused

ArKay is not just following a trend — it's shaping a movement. As governments tighten DUI laws and consumers demand safer, smarter alternatives, ArKay stands ready to expand into 50 countries by 2026, offering:

• Scalable alcohol-free solutions
• Luxury-grade alternatives for all lifestyles
• Support for public safety and zero-tolerance initiatives

"We're not replacing alcohol — we're replacing regret," says Grattagliano.

About ArKay Beverages

Founded in 2011 in France, ArKay Beverages created the world's first alcohol-free spirit. Today, ArKay offers over 30 premium zero-proof options — from whiskey and vodka to tequila, amaretto, and rum — served in more than 35 countries.

Now part of Beyond Spirits, the world's first plant-based alcohol-free spirits company, ArKay is valued at $1.5 billion USD, thanks to its explosive global demand and visionary leadership in the zero-proof beverage space.

Media Contact
press@arkaybeverages.com
www.arkaybeverages.com
+1 (956) 691-7252

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SOURCE BEYOND SPIRITS LLC